Apple itself even reassured its customers for years that Macs “don’t get viruses.” It even said so in a series of commercials that first aired in 2006. Historically, Mac fans have touted their platform as immune to the kinds of data attacks and other hostile intrusions that plague the Windows world. The love-hate, homoerotic friendly banter between the two will always have a special place in my heart.If you’re a Mac user, you get mixed messages about whether viruses and other malicious software pose a bona fide threat. Did people hate him because he came off like an annoying, modern hippie?Įither way, I will be genuinely sad to see him go, and I wonder if the Get A Mac commercials will be the same without him. Okay, so that made me laugh, and maybe it even has a little bit of truth in it. It's like Apple is parodying its own image while also cementing it." Long, he adds, is "just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast. Why was Long dropped, specifically? Perhaps for striking people as a "smug little twit," in the words of Seth Stevenson, ad critic for Slate.
The Radar Online, who is reporting the story, doesn't seem to know either, but they have their theories: I, on the other hand, kind of had a weird affection toward him, kind of like how I think of my weird younger brother (incidentally, also named Justin) who says crazy things that make me laugh and think "wtf?" Supposedly, viewers just plain hated the guy. It's hard to determine whether Justin left on his own (to become a bigger movie star, perhaps) or whether Apple ditched him. "There's no long-term deal with him." She adds (somewhat implausibly, perhaps), "Justin's a movie star, not a commercial guy." The ad campaign is still going, just without Justin-the "PC Guy" John Hodgman is still sticking around.Ī rep for Long confirms that his days as an Apple pitchman are over: "Every ad you see Justin in is for that previous time period only," she tells Radar. Justin Long, the actor who plays the "Mac Guy" in Apple's famed " Get A Mac" campaign, is no longer filming ads with Apple, according to reports. Wow, some people say they expected this, but I certainly didn't.
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